We have a feeling you love the ocean as much as we do, and protecting our reefs is something that like us - you show up for. Whether you’ve just started your plastic-free journey, or you’re a seasoned-saver loving the zero waste life, we thank you kindly for your passion to do more. We couldn’t have this impact without you.

OUR PROMISE TO THE PLANET

At Fin And Earth our love for the environment is deeply embedded in our ethos. We're always looking for new ways to be more thoughtful, starting by supporting organisations that help make our world a better place for generations to come. We're proud to be supporters of 1% for the Planet, donating a minimum 1% of our annual sales to support environmental non-profit organisations. Through our membership with 1% For The Planet, we are proudly supporting Coral Guardian, an organisation protecting coral from multiple risks while spreading awareness and educating communities worldwide.

WHY WE ALL NEED TO STEP IN, AND SAVE THE SEA

Coral reefs are the rainforest of the sea and fighting for their preservation is about so much more than protecting their beauty. 40% of coral reefs have already disappeared due to damaging human activities and global warming, and predictions estimate that if nothing is done in the next 5 years - coral reefs will have completely disappeared from the Earth’s surface by 2050.

This is terrifying on many levels, and here’s just a few.

  • Food Supply - 1 billion people rely on coral reefs for the food they provide
  • Economic Impact - About half a billion people depend on reefs for food and work
  • Natural Protection - Healthy corals protect our coastlines from tsunamis, hurricanes and floods
  • Biodiversity - They provide a home for 25% of all marine life even though they take up just 1% of the ocean floor.
  • Medical Treatments - Right now, plants and animals found in coral reefs are being used to develop treatments for diseases like cancer and Alzheimer's.
WHAT YOU CAN DO (APART FROM GOING PLASTIC-FREE)

It’s not too late, let’s say that again and put it in bold - it’s not too late! We all have the power to protect our incredible underwater ecosystems, and Coral Guardian is about just that. Why not adopt a coral! Coral Guardian is currently restoring the damaged reefs of Hatamin Island, Indonesia, so far transplanting 40,000 corals - which is restoring balance and allowing an entire village to continue making a living from fishing.

And don’t forget, each Fin And Earth order you enjoy also helps contribute to this marine-protecting organisation - and the coral reefs we need to protect.

GET TO KNOW CORAL GUARDIAN

Coral Guardian is a French non-profit organisation dedicated to the conservation of coral reef ecosystems worldwide - they raise awareness and commit to scientific research and the development of marine ecosystems for communities that depend on them for subsistence. We’re so proud to be on our own awareness campaign through this organisation and encourage you to look into adopting a coral and being an even bigger part of the picture.

Our impact is constantly growing, and your support is our stimulus.

For more information about 1% For The Planet, please visit www.onepercentfortheplanet.org
For more information about Coral Guardian, please visit www.coralguardian.org

WHAT’S NEXT

Climate-first thinking is the basis of our business. We plan to continue supporting organisations saving our underwater ecosystems, while also promoting plastic-free living and educating the wider community on the ease involved in a zero-waste lifestyle. Click through for some of our progress so far, and our goals for the future.